Selling your business is a big decision, and the right partner makes all the difference. At WL+, we prioritize culture, collaboration, and long-term success over just financials. From the first conversation to final handshake, our acquisition process is designed to ensure a seamless transition where owners, employees, and patients all thrive.
In this post, we explore how selling the steps of the Well Labs+ deal structure from start to finish.
The WL+ Medspa Deal Process: Prioritizing Culture, Partnership & Long-Term Success
You’ve built your business from the ground up, and considering an exit can feel overwhelming. That’s why finding the right partner—one who understands your vision, values, and long-term goals—is essential.
At WL+, we take a different approach to acquisitions. While financials matter, our process is rooted in culture fit, true partnership, and shared success. We believe the best acquisitions are those where everyone—owners, employees, and patients—feels confident and excited about the future.
Curious about what selling your business could look like? Here’s an inside look at the WL+ deal process, from first conversation to final handshake.
1. Initial Conversation: Getting to Know Each Other
Every great partnership starts with a conversation. We’re excited to learn about you, your business, and your goals—and to share more about WL+! Whether you’re looking to grow with the support of a larger company or wanting better work-life balance, this step helps us align expectations and begin building trust.
2. Culture Fit: The WL+ Difference
Unlike firms that prioritize numbers over people, we believe culture fit is non-negotiable. We take the time to understand your values, patient care philosophy, and team dynamics. If we’re not aligned culturally, we won’t move forward—no matter how strong the financials are.
3. Initial Financial Assessment
Once we confirm cultural alignment, we conduct a high-level financial review, looking at revenue, EBITDA, and key performance metrics. This helps us determine if the deal is a good fit and ensure a fair and competitive valuation while keeping long-term partnership in mind.
4. Letter of Intent (LOI): Outlining the Deal
If everything looks promising, we present a Letter of Intent (LOI)—a document that outlines the proposed valuation, deal structure, and transition expectations. While non-binding, the LOI reflects a mutual commitment to move forward and sets the foundation for due diligence.
5. Due Diligence & Quality of Earnings (QoE) Review
After signing the LOI, we take a deeper dive into financials, operations, and compliance. A third-party firm typically conducts a Quality of Earnings (QoE) analysis to validate financial accuracy and identify any potential risks. This phase ensures transparency for all parties.
6. Asset Purchase Agreement (APA): Finalizing Terms
Once due diligence is complete, we draft the Asset Purchase Agreement (APA)—the legal document that formalizes the deal structure, purchase price, and transition plan. We work with you and your team to ensure an easy process while finalizing this agreement.
7. Employment Agreements & Transition Planning
For owners and key staff staying on board, we outline roles, compensation, and expectations in employment agreements. Additionally, we craft a transition plan that ensures continuity for your team and patients, setting the stage for a successful future.
8. 'Bear Hug' Meeting: Aligning & Exciting the Team
This is one of our favorite parts of the process. Before closing, in collaboration with owners, we host a “Bear Hug” meeting with you and your team—a final check-in where all parties come together to ensure alignment and excitement. This isn’t just about signing papers—it’s about solidifying a partnership and sharing enthusiasm for what’s ahead.
9. Closing & Integration: The Start of Something Bigger
With all agreements signed, we officially close the deal—but this is just the beginning. From there, we focus on seamlessly integrating operations while preserving the culture that made your business successful. We also strategize for growth, ensuring your brand continues to thrive.
Why Choose WL+?
Many acquisition companies focus on transactions. At WL+, we focus on partnerships.✅ Culture Fit Comes First – We won’t move forward unless we’re aligned on values and vision.
✅ True Partnership – Whether you want to stay involved or transition out, we structure deals that work for you.
✅ Commitment to Long-Term Success – Our goal isn’t just to acquire—it’s to enhance and grow your business.
If you’re looking to start the conversation and would like to connect with an experienced, dedicated partner, get in touch. We'd love to talk.